ABTO was established in the year 2015 in Nalanda, Bihar – the Land of Dhamma, and is a common forum of like-minded Tour Operators and Tourism service providers, who are promoting Buddhist pilgrimage in the tourism industry in the world, especially in India-Nepal and other countries of Asia- Pacific.
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A strong drive from consumers for more authentic experiences, such as immersing themselves in the spiritual and cultural traditions associated with specfic religious and pilgrimage sites.
Globalisation has opened up religious tourism to a process of commercialisation, transforming it into "marketable product" which it was not in its beginnings.
Religious tourism has a wide demographic base involving overlapping markets: that of spirituality, wellness, leisure activities, culture, short stays and city-breaks.
Emerging Trends & Patterns
Tourism Dance Festival 10- 12 Dec 2023
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